Selling a home is easy. Selling it well is different.
There is no shortage of advice for homeowners thinking about selling. Unfortunately, a lot of it is outdated, oversimplified, or designed to convince you to hire someone before you fully understand your options.
Keys to a Successful Sale was written to do something different.
This practical seller’s guide walks you through the decisions that can have the greatest impact on your sale—from preparing your home and setting the right price to evaluating offers, handling inspections and making it all the way to closing.
No hype. No pressure. No promise that there is one perfect formula for selling every home.
Just straightforward information designed to help you make better decisions.
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A successful home sale begins long before the property goes on the market.
Before deciding what to repair, what to spend, what your home is worth or which real estate agent to hire, you should understand your own priorities and how the selling process actually works.
That is what this book is designed to help you do.
Whether you are:
Just beginning to think about selling
Preparing to put your home on the market
Interviewing real estate agents
Trying to determine what improvements are actually worth making
Wondering how a home should be priced
Concerned about inspections or appraisals
Trying to understand how to compare competing offers
Keys to a Successful Sale gives you a place to start.
You do not need to make your home perfect before you sell it.
Learn how to look at preparation strategically, determine what deserves your attention and avoid spending money simply because someone told you every seller needs to renovate before listing.
Pricing a home is not about choosing the number you hope to get.
The book explains how market conditions, comparable sales, competition, buyer behavior and positioning all play a role in determining an effective pricing strategy.
Buyers begin forming opinions almost immediately.
Learn how condition, cleanliness, photography, presentation and the way your home enters the market can influence that first impression.
Putting a home in the MLS is not a complete marketing strategy.
You'll learn what sellers should expect from professional real estate marketing and why exposure, presentation and positioning all matter.
The highest offer is not always the best offer.
Financing, contingencies, timelines, deposits, concessions and the likelihood that a buyer can actually complete the transaction can all matter.
The book helps you look at the entire offer rather than one number at the top of the page.
An accepted offer is not the finish line.
Understand what happens during inspections, how repair negotiations can affect a transaction and why the appraisal can become one of the most important moments in a financed sale.
The agent who suggests the highest listing price is not automatically the best person to sell your home.
You'll get practical questions to ask, things to compare and a clearer way to evaluate the agents competing for your business.
Keys to a Successful Sale also includes practical worksheets you can use as you prepare for your own sale.
Inside you'll find:
Define what matters most before making decisions about price, timing and terms.
Take a more objective look at your home before it reaches the market.
Compare offers based on more than just purchase price.
Evaluate potential listing agents using the same criteria instead of relying on a sales presentation.
Questions every seller should be comfortable asking before signing a listing agreement.
Because there isn't.
A strategy that works for one seller may make absolutely no sense for another.
Different homes.
Different markets.
Different financial situations.
Different timelines.
Different priorities.
The purpose of Keys to a Successful Sale isn't to give you a magic formula.
It's to help you understand the decisions in front of you so you can make them intelligently.
This book is for homeowners who want to understand the process before being sold something.
It is especially useful if you are:
Considering selling within the next year
Unsure whether your home is ready for the market
Worried about spending too much preparing it
Interviewing agents and getting conflicting advice
Trying to understand what your home might realistically sell for
Selling for the first time
Selling for the first time in many years
Simply trying to decide whether selling makes sense at all
You don't have to be ready to list your home tomorrow.
In fact, reading it before you are under pressure to make decisions is probably the best time to start.
I'm Kemper Kefauver, a Realtor with Daignault Realty and the creator of KeysTo321.
I've spent years helping homeowners work through the decisions that come with selling real estate.
And one thing has always bothered me about this business:
Too much of the information sellers receive is wrapped inside a sales pitch.
I wrote Keys to a Successful Sale because homeowners should be able to learn how the process works without first having to agree to hire somebody.
You may read this book and decide you're ready to sell.
You may decide you need six months.
You may decide not to sell at all.
All three can be the right decision.
The important thing is that it's an informed one.
The Straightforward Seller’s Guide to Preparing, Pricing, Marketing and Negotiating Your Home Sale
Digital PDF Guide + Seller Workbook
$9.00
Learn what matters, what doesn't, what questions to ask and what to expect before your home ever hits the market.
Kemper Kefauver
Realtor & Author | Daignault Realty
KeysTo321.com
Time to Change Your Latitude.
